Staff Profiles

PhD Marketing- Victoria University (Melbourne Australia)

Msc Marketing - University of Stirling, Scotland, UK

Bcom- University of Botswana

I currently teach Business to Business Marketing; Marketing Research methods; Social Marketing; Sales Management and Marketing Ethics

My preferred area of research is within services marketing. I have also worked on social marketing, particularly on marketing communication aspect of social marketing. I am open to cross cutting research which mixes different areas of marketing.

I have supervised post graduate students in different areas of marketing. The bulk of these tackled topics that touched on the marketing communication tools, with some covering areas such as services marketing as well as consumer behaviour. My preferred area of supervision for post graduate students will be the field of services marketing. Students interested in pursuing studies within the area of customer satisfaction, service quality, including e-service quality are most welcome.

1. lrIyanda, O., and Kealesitse, B., (2010). Social Marketing and the HIV/AIDS campaign in Botswana, African journal of Marketing, Vol. 4 ( 5) April, pp 26-44
2. Kealesitse, B. (2012). Enhancing the quality of services within the Botswana public sector: The SERVQUAL Approach, Botswana Journal of Business, Vol 5 (1), pp 65-80
3. Kealesitse, B., Lloyd-Walker, B., OMahony, B., and Polonsky, M. (2013). Developing customer-focused public sector reward schemes: evidence from the Botswana government Performance Based Reward System (PBRS), International Journal of Public Sector Management, Vol 26 (1) (42 pages)
4. Matenge, T., Kealesitse, B., and Marandu, E.E (2015). How Much to Donate: The Effect of Donor Nature on Attitude toward Donations and Donation Value, International Journal of Economics, Commerce and Management, Vol.3 (1)